The first ever TV commercial for JYSK online stores in the Baltics. The main challenge was to showcase the wide range of items for living room, dining room and bedroom in 15 seconds. A lot of planning was necessary and photoshoots for this stop-motion project took a long a time. There are so many micro-movements, a lot of colours and happy, upbeat music that takes the viewer on the journey of improving their home interior while communicating that all they need can be easily found online.