A promo video for Euro Basket 2017 in Riga, Latvia. The tournament was finally about to take place in our homeland, and it was important for the team to have their fans supporting them in the live games, therefore a campaign called “6. speletajs” (6th Player) was launched to invite everyone come and watch the games. Both national team players, kids and local celebrities, for example, Renars Zeltins, took part in the project that turned out to be a great success. Basketball is among the favourite sports in Latvia and this emotional, attractive story combined with a powerful background music was a great message for every basketball fan and was widely shared across social media and TV helping to reach the goal set by the campaign authors - to gather full arena of supporters.
EURO BASKET
Director / Script / Editing: V.Olehno Production: Tanka Budget: Medium
Project type: Commercial AD
